BlackBerry begin interesting in its PlayBook tablet

BlackBerry begin interesting in its PlayBook tablet - http://www.bestlaptopbattery.co.uk

Research In Motion, whose BlackBerry smartphone first caught on with corporate customers, has been drawing interest in its PlayBook tablet from developers of consumer applications, including games and magazines.

The device will come preloaded with programs such as “Tetris,” the building-block puzzle game, and the Kobo e-book reader. Sports fans will also be able to browse an online version of Pro Football Weekly magazine.

RIM, which hasn’t had as much success as Apple or Google in getting independent developers to create consumer apps for the BlackBerry, is trying to gain ground with the PlayBook, which goes on sale April 19. The tablet will have a new operating system, a dual-core processor, and the capability to play applications for Google’s Android platform(Dell inspiron b120 Battery,Dell kd476 Battery).

“It’s one of the fastest devices out there,” said Travis Boatman, senior vice president at Electronic Arts, the second-largest video-game publisher. “You take a good software environment and great hardware, you’ve got a device that designers and developers can create great content on.”

The Redwood City, Calif.-based company will release “Tetris” and “Need for Speed Undercover,” a car racing game, on the PlayBook.

RIM is debuting the PlayBook as it tries to combat market share losses in the smartphone business to Apple and companies that use Android, including Motorola Mobility.

RIM may sell 250,000 PlayBooks in its fiscal first quarter, which began Feb. 27, and 5.4 million over the year, said Alkesh Shah, an analyst with Evercore Partners Inc.

While RIM shares have climbed 18 percent since the PlayBook was unveiled Sept. 27, the stock slid 11 percent March 25 after the company said it will have to spend more to develop and market the PlayBook, a lower-margin device than the company’s overall product range.

RIM is opening the PlayBook to Android apps to give customers a wider range of choices. There are more than 150,000 apps in the Android Market, compared with more than 25,000 in BlackBerry App World and more than 350,000 in Apple’s App Store.

Software tools for making Android apps work on the PlayBook will be available this summer, said Tyler Lessard, who heads up RIM’s developer(Acer aspire one zg5 Battery,Acer batbl50l6 Battery) relations.

Android is the world’s fastest-growing smartphone platform and is also gaining tablet market share. Android tablets captured 22 percent of global shipments in the three months to Dec. 31, up from 2.3 percent in the preceding quarter, according to Strategy Analytics.

The iPad’s share dropped to 75 percent of shipments from about 95 percent three months earlier, it said.

“Developers really struggled to create apps for BlackBerrys” before, said Shah, who is based in New York. He rates RIM “overweight.” “The ability for developers to port Android makes it a more compelling tablet.”

“Dozens” of games for the PlayBook will be released this year through Unity Technologies’ Union game Acer as07b71 Battery,Acer aspire 5920 Batteriesdevelopment tool, said Brett Seyler, Union’s general manager.

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