One of the blessings -- and curses -- of this World Wide Web is that it creates a forum for open discussion, where we can communicate anything that our heart desires and feel like someone is listening to us. BGR published an open letter reportedly written by a senior executive at Research in Motion, chastising upper management for its inability to make bold business decisions as it continues to consistently lose market share. The anonymous author listed out several suggestions on how their company could improve its status and work its way back up to the top of the smartphone totem pole. As it turns out, the disgruntled employee was successful in that RIM published a response to the anonymous communication. What exactly were this employee's suggestions, and how did the folks in Waterloo respond? We'll break down the letters after the break.
The open letter, which can be found in its entirety at the source link below, discusses eight recommendations that the anonymous employee feels would help get RIM regain its position at the top of the class. We'd like to break each one down and highlight some of the major points found within.
Focus on the End User experience
Recruit Senior Software Leaders and enable decision-making
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The open letter, which can be found in its entirety at the source link below, discusses eight recommendations that the anonymous employee feels would help get RIM regain its position at the top of the class. We'd like to break each one down and highlight some of the major points found within.
Focus on the End User experience
We often make product decisions based on strategic alignment, partner requests or even legal advice - the end user doesn't care. We simply have to admit that Apple is nailing this and it is one of the reasons they have people lining up overnight at stores around the world, and products sold out for months. These people aren't hypnotized zombies, they simply love beautifully designed products that are user centric and work how they are supposed to work.The author did the unthinkable thing for a RIM employee to do: admit that Apple is doing something better. Apparently, the author says, there's a method to Cupertino's madness, and it's directly correlated to why RIM is falling behind -- the user experience is simply better. The employee even goes on to recommend that key decision makers use competitors' products as their primary device for a week to understand why one-time "CrackBerry" users are starting to jump ship.
Recruit Senior Software Leaders and enable decision-making
We need some heavy hitters at RIM when it comes to software management. Teams still aren't talking together properly, no one is making or can make critical decisions, all the while everyone is working crazy hours and still far behind. We are demotivated.It seems like a lot of RIM's troubles are being caused by a lack of communication among senior-level leadership. Essentially, the author is saying: if everyone is the key decision maker, nobody is. In addition, it's important to recruit leaders that have extensive experience in the industry, insinuating that many in the company's management just don't have the background to cut it.
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