2011年6月30日星期四

Apple will embrace the mid-range mobile phone market

On Monday, Deutsche Bank analyst Chris Whitmore told his clients to expect Apple to release two iPhones, one of which would be an affordable device to help Apple grab a part of the pre-paid mobile market share. But BMO Capital analyst Keith Bachman says Apple is all about making exciting high-end devices, and he doesn't see them releasing a low-end phone this year. Bachman believes that AT&T's re-marketed iPhone 3GS will be the phone Apple uses to hook budget-conscious consumers.
Affordable iPhone
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In March, reports did surface that Apple COO Tim Cook said Apple was looking at the prepaid market and doesn’t want its products to be “just for the rich." Plus recent rumors have supported Apple releasing either the iPhone 4S or iPhone 5 in 2011. So is it crazy to believe that Apple will break tradition and announce two devices this year?
Deutsche Bank analyst Chris Whitmore thinks Apple should and will embrace the mid-range/pre-paid mobile phone market in 2011. Two-thirds of the 1.5 billion mobile customers worldwide are pre-paid users, and Whitmore believes Apple will try to reach these customers by releasing an unlocked iPhone priced between $300 and $500. Perhaps the iPhone 4S?
“With Nokia and RIMM struggling,” Whitmore said, “the time is right for Apple to aggressively penetrate the mid range smart-phone market to dramatically expand its market share.”


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