As with all things Apple, pundits predicted an epic fail. The store couldn’t possibly make enough revenue to cover the cost of overhead, let alone keep itself running, they argued. Naysayers came out of the woodwork all guns blazing, calling the expensive retailing experiment based on an unproven concept a huge mistake that would cost the company dearly. Some critics even called Apple crazy to gamble away its fortunes. And it wasn’t just the pundits and haters.
BusinessWeek confidently ran a story entitled Sorry Steve, Here’s Why Apple Stores Won’t Work. Retail consultant David Goldstein of Channel Marketing Corp. predicted, “I give Apple two years before they’re turning out the lights on a very painful and expensive mistake”. TheStreet.comopined that it’s “desperation time in Cupertino, California”in a story headlined Apple’s Scrapping the Bottom of the Barrel. And just last year, Simon Mills of London’s Daily infuriated Apple fans by comparing excited shoppers to“cult followers passively standing in front of screens, their faces riddled with the anxiety and discomfort of someone terrified they are behind the technological times”. No, really – that’s the quote.
But Apple Stores defied logic against all odds and went on to become a unique retailing venture which gave the successful California-based gadget maker a recognizable public face. The stores are Apple’s signature street presence, with their superior visual articulation that has been captivating fans worldwide and guiding every brand experience. As you know, Apple Stores turned ten today as Apple ended the March quarter with 323 stores and greeted one billion retail visitors. In addition to the US, Apple Stores today reach far-flung places like Australia, Canada, China, France, Germany, Italy, Switzerland, UK and Japan.
Apple isn’t resting on its laurels. They are on track to open forty new stores by the end of September, of which three quarters are planned outside the US. New openings will include a fifth China store and high-profile retail outlets in Berlin and Barcelona. In all, Apple is now being praised as America’s greatest retailer. But what was it that had encouraged Apple to set out on such an adventurous yet risky journey in the first place?
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BusinessWeek confidently ran a story entitled Sorry Steve, Here’s Why Apple Stores Won’t Work. Retail consultant David Goldstein of Channel Marketing Corp. predicted, “I give Apple two years before they’re turning out the lights on a very painful and expensive mistake”. TheStreet.comopined that it’s “desperation time in Cupertino, California”in a story headlined Apple’s Scrapping the Bottom of the Barrel. And just last year, Simon Mills of London’s Daily infuriated Apple fans by comparing excited shoppers to“cult followers passively standing in front of screens, their faces riddled with the anxiety and discomfort of someone terrified they are behind the technological times”. No, really – that’s the quote.
But Apple Stores defied logic against all odds and went on to become a unique retailing venture which gave the successful California-based gadget maker a recognizable public face. The stores are Apple’s signature street presence, with their superior visual articulation that has been captivating fans worldwide and guiding every brand experience. As you know, Apple Stores turned ten today as Apple ended the March quarter with 323 stores and greeted one billion retail visitors. In addition to the US, Apple Stores today reach far-flung places like Australia, Canada, China, France, Germany, Italy, Switzerland, UK and Japan.
Apple isn’t resting on its laurels. They are on track to open forty new stores by the end of September, of which three quarters are planned outside the US. New openings will include a fifth China store and high-profile retail outlets in Berlin and Barcelona. In all, Apple is now being praised as America’s greatest retailer. But what was it that had encouraged Apple to set out on such an adventurous yet risky journey in the first place?
CloudTags: Apple, crazy, gamble away , fortunes, apple laptop batteries, Dell inspiron 1720 Batteries,Dell inspiron 1525 Batteries, Dell gw240 Batteries, Dell d830 Laptop Battery, Acer as07b32 battery , Acer as07b52 battery
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